I. HISTORY OF THE INSTITUTE "EKOTEST"
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INSTITUTE EKOTEST
Instute EKOTEST notarized contract was created in December 1988 as a design agency called -wdrożeniowe INNOVATIVE COMPANY "EKOTEST" Ltd.
The summer of 1988 logo "EKOTEST" designed and built by the founder of the Institute EKOTEST concept artist Prof. Witold Chmielewski.
Submit conceptual design were as follows:
1.Założenie "via negativa": it can not be just a typical and simple association of ecology leaf, tree, etc.
2.Logo is at the same time indicate as much on what innowacyjnoś on ecology and alternative energy,
3.Logo is also indicative of the development of social and scientific progress and ideas of alternative culture
4.Logo- is also clearly associated with Nicolaus Copernicus Torun and that his work "De revolutionibus" in front of nearly 500 years ago in Europe doknał great ideological revolution.
5.Logo to be legible on both the white and blue background (which has to be one of the colors as a symbol of corporate identefikacji idelizmu and clean air thanks rozwizaniom protect the climate. 6.Logo is to have specially designed their own lettering referring to noticeable at first glance to liternicta "solidarycy", that is to be written in a kind of "ekologica"
7.Rysunek logos to be something between a Chinese and a Japanese "live line" ink drawing,
and drawing perfectly geometric structures logatypów famous projects such as conch Shell, logo of Mercedes, BMW, etc.
8. The archetypal appealed graphics and logos literniczym even when first seeing a cause that seemed to come from somewhere already knows the "sun", and certainly somewhere they have already seen, but you can not remember it ...
9. The logo should be designed in such colors pantonu (http://www.ginifab.com/feeds/pms/cmyk_to_pantone.php) that jednoczesnei when printing 4-kolorywm (CMYK) printing will be possible this logo without Robien raster lifts colors but the two selected kolarach CMYK (http://pl.wikipedia.org/wiki/CMYK) from the same film negative or positive. In this way, the original logo of 1988 was chosen the color red (magenta M + Y-yellou) for contour sunlight and dark navy blue more purple (C-Cyan-Magenta + M) for string EKOTEST and logos in a clean background color Cyan, allowing easy and cheap offset printing.
In 2002, the przygotwując to think like a pojwieniu epo wstapieniau Polish and EU czech koniuntury for cleaning of exhaust systems and konsumnckie tests (which niesteyty occurs only now with 10 years delay) zminiłem red lettering and contour sunshine to orange to underline aspect of the "dawn wschdzacego sun." 2004 Orange Revolution in Ukraine (inspirowna idea of the colors by the Polish activists "Orange Altrnatywę" (which became famous with activities hapeningowych the state wojenego in Poland, 1982) confirmed the validity of the logo color shift from red to orange.
Today I decided to wrpocis to version 1988 orgonalnej logo to emphasize the maturity merytorycnzie projktu implemented conceptual Poslce 25 years, although its międzynartodwa Prime Minister (in the Euroregion Neisse-Nisa Niess was to plan the has just now as of December 2014.
Logo was designed in several sessions przybliżającyh design and konkretyzujacych above 8 złaożeń and expectations projktowych of ktrych was jointly selected the best komunkacyjnie and graphic design is dlaszego doprecyzownia.
This is how the final version of the logo (in three different background).
And then it was designed błakitny letterhead and envelopes
SCOPE OF BUSINESS REGISTERED COMPANY In 1988 R
INNOVATIVE "EKOTEST" Sp. with o.o .:
ENVIRONMENT -Work Study, PROJECTS, MARKETING, CONSULTING AND TECHNOLOGY ASSESSMENT (Technology Assessment):
cleaning of exhaust systems and process gases, upgrades Cauldron and combustion techniques,
recycling and waste oczyszcznaie industrial and municipal waste
Holders automtyzacji micro processor monitoring and process optimization technologiocznych.
In connection Stim accent plnownej since 1988 accountability in marketing, consulting and technology assesment (selection of appropriate technologies) in the field of environmental protection nadanei Firmi e EKOTEST name was obvious.
I resisted here for a definition of the word "test" already present in the dictionary of foreign words (edition of 1980.)
"Test - (ang. From the Latin testum = vessel oznacznia purity of gold) having an objective attempt to give an answer to a specific question, giving voice to the numerical values, and is able to serve dięzki ago comparing the characteristics of such. Different products."
This nazawa from the pocztąku, for me as a founder and the company EKOTEST aterprenera firmirmie just give the name was obvious.
What so great was my surprise when in the spring of 1989, the general meeting Stowrzyszenia food producers metdami ekologicnzymi "EKOLAND" przyjachał from West Berlin
Diter Kapischke founder and owner of the shop with organic food "Umer Grun", and after receiving from me a business card with the name EKOTEST, sighed with admiration and surprise: "Oh, your company name is EKOTEST, anlogicznie as the German letter ecological eye-test!
http://www.oekotest.de/ year later, I went to West Berlin and purchased a number of the magazine Öko-Test.
The first thing that pleasantly surprised me, it's a very positive impression on me, which made the then graphics letter (of course, published on recycled paper) exactly oszczednośiowej convention without raster print przygotwania what zkaldałem projktu logos for 2 or 3 color print logos and flyers for the company EKOTEST though newspaper was to print in the print full 4 color (CMYK)
unless pmietam Wóczs letter przeprowdzało okgólnokonsumnckich joe testa of this type as Stuiftung Wahren "TEST GUT" but only such comparison biorzkladalnpośi washing powders.
Of course the first thing I made after returning from Berlin, it started przygotwania the application for the trade EKOTEST in Poland in 5 dziedzienach (which I got in 1995)!
PATENT OFFICE RP
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Search objects of industrial property protection
(540) EKOTEST
Category, number and date of filing:
TOW: (210) 115094 (220) 16-10-1992
Category and number of protection:
TOW: (111) 86358
Type of mark
(550) Word
people
Type of person Name City Address Country
(732)
Applicant / Grantee
EKOTEST Enterprise Innovative Company
o. o.
Torun UK
publications
Type Number Date of publication
VLO 12/1995 30-12-1995
class List
(511)
09 (510) sets of microprocessor-based measuring devices;
(511)
11
(510) equipment and installations for the treatment of industrial and municipal waste, to
treatment systems and process gases;
(511)
35 (510) market research services; editing texts;
(511)
37 (510) the installation, repair and modernization of the boiler;
(511)
42 (510), validation of equipment and products in the field of environmental protection;
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For more see:
II. WHAT IS THE EXPERT PRO-ECO PRO-CONSUMER TEST
III. Manifesto of pro-ecological alternative-kulturotówczy Institute EKOTEST of 20 years ago (20 November 1994)
